client | Mundus

Over half a million projects have been launched on Kickstarter up until now. However, many don't succeed in reaching their goal. Mundus wanted to create a campaign for Kickstarter for their new product that stands out and will achieve its funding goal on the platform.
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What is Mundus?

With the rise of digital games, people are increasingly distant. Mundus wants to bring them closer together into the physical world by combining the fun of digital content and the social aspects of traditional board games.

Mundus is an interactive board game that integrates elements from mobile games with traditional board game mechanics to create a unique player experience. By connecting their phones to the board, players can choose from a dozen games for which the board automatically adjusts. Games vary in style, genre and difficulty, providing a lot of fun for different age groups in a variety of situations - from drinking games in pubs to educational games in schools.

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The team at Mundus needed a campaign video, promotional content for social media and product photos that would fit their marketing strategy.

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The team at Mundus needed a campaign video, promotional content for social media and product photos that would fit their marketing strategy.

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What we did

Statistics show that the use of video in a Kickstarter project increases the likelihood of funding by 85%. So, we decide to make a killer video that will highlight five main messages about the product:

-multiple games playable on the same board,

-a variety of games for different age groups,

-ease of transport,

-mobile interactivity,

-the motivated young team behind the project.

Promotional photos and short videos for social media were created during the production of the main campaign video to lower overall cost. We created a social media calendar with three posts per week on Instagram and Facebook for the duration of the campaign.

Product photos were made to showcase the product to potential buyers by showing the contents of the box and details of the product.
Promotional photos and short videos for social media were created during the production of the main campaign video to lower overall cost. We created a social media calendar with three posts per week on Instagram and Facebook for the duration of the campaign.

Product photos were made to showcase the product to potential buyers by showing the contents of the box and details of the product.
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One of the photo posts for Instagram for the Kickstarter campaign.
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While developing our storyboard, we concentrated on maintaining a fast pace throughout the video. This was achieved by using many scenes with stylistically appropriate transitions and a large number of actors and extras.
Product photo of Mundus created for the Kickstarter campaign.
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Results

Kickstarter campaign over 190% funded.

Digital marketing and product exposure generated new leads increasing sales of Mundus.