client | Carlsberg
What is Pan?
Pan is a brand of Carlsberg beer, characterized by a balanced taste, drinkability, and exceptional refreshment. It is one of the three most popular beers in Croatia. The brand offers several beers ranging from the light lager to dark beer. Overall, Pan is a fun and memorable representation of the Carlsberg brand and its commitment to bringing people together over great beer.
Campaign Review
Pan, u roku odmah! (Pan, right away!)
In 2018 Pan launched a nationwide campaign in Croatia (Pan u roku odmah!) giving out prizes to customers every hour through an App developed specifically for the campaign. Customers would scan codes on beer bottles to enter a lottery for three main prizes and collect points with which they could claim prizes. I created a review of the campaign, highlighting key performance indicators.
Advertising was done by McCann Zagreb. App development was done by CCI Group.