client I Coca-Cola and CCI Group

When CCI Group was developing the next iteration of the Shake and Take campaign for Coca-Cola, they wanted to create an app that will showcase their commitment to technological innovation and successful integration of gamification elements in mobile marketing.

A screenshot of the mobile application Shake and Take 4 developed for Coca-Cola.

Through collaboration between different departments inside the CCI Group, an innovative UI for the app was designed, achieving better user retention by implementing gamification elements. The app and the CMS were also redesigned to include more relevant data on user behaviour and social interaction using geotagging in compliance with the GDPR.

Through collaboration between different departments inside the CCI Group, an innovative UI for the app was designed, achieving better user retention by implementing gamification elements. The app and the CMS were also redesigned to include more relevant data on user behaviour and social interaction using geotagging in compliance with the GDPR.

A promotional image for the marketing campaign Shake and Take 4 for Coca-Cola.
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The Results

Coca-Cola decided to fund the Shake and Take 4 campaign and expanded it to a regional level. This expansion meant that the market size increased from the planned 4 million to over 30 million people. The campaign finished successfully, exceeding the set KPIs. Based on the promising results of the campaign and building on the Shake and Take 4 app, Coca-Cola launched the Coca-Cola App globally in 2020.

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The Results

Coca-Cola decided to fund the Shake and Take 4 campaign and expanded it to a regional level. This expansion meant that the market size increased from the planned 4 million to over 30 million people. The campaign finished successfully, exceeding the set KPIs. Based on the promising results of the campaign and building on the Shake and Take 4 app, Coca-Cola launched the Coca-Cola App globally in 2020.

CCI Group was responsible for the development of the Shake and Take app and website. McCann Zagreb was responsible for all the designs used in the campaign. Imago, an advertising agency in Zagreb, developed the advertising strategy for the campaign. Pandopad created interactive multimedia kiosks to promote the campaign.