Mozgalo (eng. Brainiac) is the largest educational student competition in Croatia focusing on data analysis and problem-solving, particularly in the realm of artificial intelligence, machine learning, and big data solutions. The competition is organised and run by eSTUDENT, a student NGO in Croatia. It serves as a platform for students to engage with data-driven challenges and develop their skills in these areas. In 2020 Mozgalo was renamed to LUMEN Data Science to align better with the branding of other student competitions that eSTUDENT organises.

In 2018, I was commissioned to craft a captivating video for the Mozgalo team. They sought a modern, fast-paced showcase of vital entry information for the competition. From the outset of the planning process, the video was meticulously crafted for diverse platforms, strategically engaging viewers on platforms that don't autoplay sound. Seamlessly blending captivating transitions and vibrant graphics, it rhythmically captured attention and piqued interest. Beyond YouTube, Facebook, and Instagram, the video graced a sprawling 7-meter-wide video wall at the entrance of the nation's premier IT university. As a testament to its impact, the competition witnessed an unprecedented surge in competition applications, marking a historic pinnacle since its inception.